Superchrome™ was born as an offshoot of Astor Metal Finishes – a company who has been in business of polishing and electroplating since 1954.
In 2001 Astor acquired the business of All Models Superchrome™ who developed the process of chrome plating commercial steel wheels and had been successful in doing this for 8 years.
The combination of this process with that of electroplating aluminum alloy resulted in the development of a unique process for successfully chrome plating alloy wheels. This process is now widely known as the Superchrome Process.
Whilst it has taken many years to perfect the Superchrome Process, the result is now a proven success with outstanding reliability. In fact, Superchrome is the only company in the world that backs up the reliability of our chromed wheels with a 7 year warranty.
Superchrome are wholly committed to reducing the costs associated with alloy wheel maintenance, creating everlasting presentation standards and outstanding reliability.
What our customers have to say
I always choose Superchrome wheels. They save me significant cleaning time and they last much longer than standard wheels, which saves me money too. The added bonus is that Superchrome wheels exceed my contract’s truck and trailer presentation agreements too.
Nearly all my new trucks are on Superchrome wheels these days. Anyone who knows me, knows I like my trucks to look good, but if it can extend the life of my wheels and stop my drivers from spending time polishing – that’s a bonus!
Our buses run across many dirt or unsealed roads,and we found ourselves painting and repainting steel wheels or continually polishing the dull and pitting marks out of alloys, just to meet our presentation standards – it was costing us so much time and money!
Superchrome has extended the life of our wheels and with no painting or polishing down time; helping to save money over the life of the bus, with the added bonus of exceeding presentation standards.
After meeting the Superchrome team and learning about their 7 year warranty, this gave me the confidence to fit the Superchrome brand to our new truck including super single steers.
I am extremely happy with both the quality and ease of maintenance of the chrome [wheels] and the service that I received from Superchrome.
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